About DNA

Strategic Communication Built Around Business Reality

DNA is a strategic public relations and communications agency helping companies build relevance, trust and durable relationships in Syria.

Business Objectives · Reputation · Market Context

Where Business Objectives, Reputation and Market Context Meet

We work at the point where business objectives, reputation and market context meet. Our role is to turn that intersection into clear positioning, credible communication and coordinated action.

DNA supports companies entering the market, expanding their presence or navigating moments in which perception and relationships directly affect business outcomes.

Communication Is Part of How a Company Earns Permission to Grow

Communication is not a separate layer added after business decisions. It is part of how a company earns permission to operate, grow and lead.

That is why we begin with context: what the company needs to achieve, what the market is ready to hear and which relationships can influence the result.

Structure for Complex Communication Challenges

DNA advises leadership, defines the strategic direction and coordinates the specialists, partners and channels required to deliver it.

Advise Leadership

Bring experienced judgment to decisions where reputation and business outcomes intersect.

Define Direction

Translate the business need into a clear position, message architecture and communication plan.

Coordinate Delivery

Align the right specialists, partners and channels around one strategic direction.

Leadership

Senior Judgment Where It Matters Most

DNA was founded by Nizar Al-Dalati, drawing on more than 15 years of experience across public relations, brand development, client leadership and business operations.

His approach combines strategic discipline with practical execution, giving clients senior involvement at the points where judgment matters most.

Designed Around the Assignment, Not an Agency Template

Strategic at the core

Every activity begins with a business objective and a communication purpose.

Grounded in local reality

Recommendations reflect the market, culture and relationship dynamics in Syria.

Senior-led

Experienced guidance from framing the challenge through key delivery moments.

Flexible by design

The team and scope are built around the assignment, not a fixed agency template.

Communication That Supports Commercial Progress

DNA is positioned for companies that need more than exposure: they need communication that improves understanding, protects reputation and supports commercial progress.